Our shoemakers have family, community, excellence, passion, service, selectivity and art running through their veins. Our company embodies these attributes to pursue a path leading us to an exciting and challenging future. A path we wish to carve out boldly and resolutely, and with the confidence that springs from authenticity.
Our real goal and our mission is to reposition local industry, putting Valverde del Camino back on the world map of footwear manufacturing, to generate value and wealth in the region and rekindle the appeal of a craft that is disappearing, spurring the interest of younger generations.
We wish to highlight the importance of the artisans engaging in this beautiful and noble craft, to improve the quality of life of their families, to afford opportunities to young people who wish to pursue a career in the footwear industry by offering them quality training, to attract and retain talent, to fight for gender equality and to grant women the place they deserve in this industry. We wish to weave a solid and competitive business network of subsidiary companies that makes Valverde del Camino a veritable cluster in the footwear industry, with a distinctive and transparent manufacturing model, processes and standards of quality on a par with the major players, processes that enhance productivity to be competitive, and investment in R&D&I and in on-going training. All while taking painstaking care of our environment.